dove case study

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dove case study

Business Finance, University of San Diego

dove case study

Question Description

I have attached the case study for Dove below, my question is

“Spend a little time searching blogs (i.e., Google Blog Search, Technorati, BlogRunner, or any other blog search engines) to get a sense of what people are saying about Dove today. What does this discussion contribute to the meaning of the brand?”

2 paragraphs would be good, no need for a complete essay.

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